44 Latest Voice Search Statistics For 2025

Should voice search be a consideration in your SEO strategy?

Voice recognition technology is developing at a significant pace, and voice search usage is increasing too.

To help you to learn how to adapt your SEO strategy accordingly and keep pace with these changes, we’ve compiled a list of the latest voice search statistics, facts, and trends.

To help you to learn how to adapt your SEO strategy accordingly and keep pace with these changes, we’ve compiled a list of the latest voice search statistics, facts, and trends.

These stats will reveal the state of the voice search industry this year, highlight the ways people interact with voice assistants and smart speakers, and shed light on some important SEO ranking factors for voice search.

Voice search usage statistics

Let’s start by taking a look at some general voice search statistics that show us how popular voice search is and the ways people use it.

1. 27% of the global online population uses voice search on their mobile devices

According to data from Think with Google, more than a quarter of the online population of the world is now using voice search on mobile. 

That’s not quite the ‘complete voice search takeover’ many analytics predicted when the technology was still in its infancy a few years back – on the contrary, most users still seem to prefer to search the old-fashioned way – but it’s impressive nonetheless.

Source: Think with Google²

2. 41% of US adults and 55% of US teens use voice search daily

In the US, voice search seems to be a little more popular than it is globally. 41% of American adults and over half of teens in the country use voice search every day, according to a Google Mobile Voice survey. However, it’s worth noting that this study is from 2014 so it might not be as accurate now as it was a few years back.

Source: Google Mobile Voice Survey

3. 58.6% of US consumers have used voice search

This more up-to-date statistic from Voicebot confirms that voice search has definitely taken off in the US. According to the study, over half of all US citizens have used voice search at least once in their lives, even if they don’t do so regularly. 

Source: Voicebot

4. Voice search is only the sixth most popular voice activity

According to one survey, only 23% of respondents reported searching via voice. This makes voice search only the sixth most popular voice-related activity. It ranked behind making a call, texting, getting directions, playing music, and setting reminders.

Source: Search Engine Land

5. Voice search is the second most popular channel for mobile searches

Voice search might only be the sixth most popular voice activity, but it’s the second most popular search method for mobile users. 

Only browser search is more popular than voice search. People seem to prefer searching through voice than through other search entry points like the phone’s search box, search app, etc.

Source: Search Engine Land

6. Smartphones are the most popular devices for voice search

No surprises there, then. According to a survey by PWC, 57% of respondents claimed to have spoken to their smartphones, compared to just 29% on tablets, laptops, and desktops.

Why is voice search more popular on mobile than on other devices? Well, it probably has something to do with the fact that we’re more used to talking on our mobiles than other devices, given that we use them for calls all the time. 

Plus, voice search requires an audio input and not all desktops and laptops have in-built microphones.

Source: PWC

7. 25 to 49-year-olds use voice search more often than any other age group

65% of people in this age range use it at least once a day, compared to 59% of 18 to 24-year-olds and 57% of 50+. Younger consumers may be driving the adoption of voice search but as this statistic shows, it’s actually slightly older people that are the most prolific users.

Source: PWC

8. Around 70% of people like voice search because it’s fast

A recent survey from 2019 asked people why they like voice commands. The most common reason people cited was that it’s fast – after all, speaking into your phone is usually a lot quicker than opening up your browser and typing a query in. ‘Accuracy’ and ‘no typing requirement’ were other popular reasons people gave for liking voice search.

Source: Search Engine Land

9. 90% of people think voice search is easier than searching online

The vast majority of people think searching via voice is easier than searching for something online. Not only that, but 89% also think it’s more convenient, and 87% think it’s faster.

Source: PWC

10. 71% of people would rather use voice search than physically type a search query

Following on from the above, consumers show a clear preference for voice assistants when it comes to search. 71% of consumers also said they’d rather use voice search than physically type a search query. Given that people seem to overwhelmingly feel that voice search is better, it’s surprising that it isn’t more commonly used.

Source: PWC

11. Most people use voice search when they’re home alone

Over 60% use voice search when they’re home alone, making this the most popular environment for voice search. Other popular environments for voice search included ‘at home with friends’ (over 50%), ‘alone at the office’ (around 49%), and ‘at the restaurant with friends’ (over 40%).

Source: Search Engine Land

Voice assistant statistics

Voice assistants are digital assistants that use voice recognition and language processing technology. This enables them to ‘hear’ voice commands and perform functions accordingly. 

Many people who conduct voice searches do so through voice assistants, so let’s take a look at some stats that tell us more about this technology.

12. 36.6% of the US population use voice assistants

That’s over 120 million people. Most modern smartphones come with voice assistants (think Siri, Cortana