{"id":3052621,"date":"2026-01-02T12:32:57","date_gmt":"2026-01-02T12:32:57","guid":{"rendered":"https:\/\/bloggingwizard.com\/?p=3052621"},"modified":"2026-01-02T12:33:00","modified_gmt":"2026-01-02T12:33:00","slug":"blogging-landscape-change","status":"publish","type":"post","link":"https:\/\/bloggingwizard.com\/blogging-landscape-change\/","title":{"rendered":"How The Blogging Landscape Has Changed & What It Takes To Win"},"content":{"rendered":"\n

The blogging lifestyle isn\u2019t for the faint of heart.<\/p>\n\n\n\n

It’s hard work and you’ve got to put the effort in over the long-term. <\/p>\n\n\n\n

Blogging isn’t a quick path to profit. Anyone that tells you otherwise is a liar. <\/p>\n\n\n\n

You have to \u201cstay above the line\u201d and hold yourself accountable every day. Create, learn, adapt, grow, and repeat.<\/p>\n\n\n\n

Develop your skills and keep pushing through whatever obstacles are in your way.<\/p>\n\n\n\n

But the blogging landscape has changed. And there’s more competition than ever before.<\/p>\n\n\n\n

In this post, you\u2019ll learn how the blogging landscape has changed, how your value as a blogger goes beyond your blog\u2019s income, and what it takes to win in this hyper-competitive age.<\/p>\n\n\n\n

The blogging landscape has changed<\/h2>\n\n\n\n

Back when I first started blogging, the technical side of things were very<\/em> challenging.<\/p>\n\n\n\n

Whether it was the process of building a blog or selling anything – it was an uphill battle.<\/p>\n\n\n\n

Getting decent page load times out of WordPress was hard work. Plugin conflicts were more frequent.<\/p>\n\n\n\n

Just finding a decent web host was hard work. And good luck if you had an actual problem.<\/p>\n\n\n\n

I do not miss spending over an hour on live chat to Site5\u2019s support trying to convince them of a problem. Only for them to refer me to tier 2 support who spent 9 days failing to solve the problem.<\/em><\/p>\n\n\n\n

Then things started to change.<\/p>\n\n\n\n

Slowly but surely WordPress became faster and more robust.<\/p>\n\n\n\n

The underpinning hosting technology got better too.<\/p>\n\n\n\n

This paved the way for the next generation of web hosts. The kind of hosts that would actually acknowledge problems and solve them. Within a decent amount of time too.<\/p>\n\n\n\n

Some things have gotten harder though.<\/p>\n\n\n\n

Like getting readers and rising above the noise.<\/p>\n\n\n\n

\u2026It was inevitable with barriers to entry being lowered by advancing technology. We couldn\u2019t stop that 18,000 ton freight train if we tried.<\/p>\n\n\n\n

And with the increased competition we also saw the rise of video and attention spans continuing to be squashed into oblivion.<\/p>\n\n\n\n

But the advances of technology present an opportunity. They can help offset the increased competition.<\/p>\n\n\n\n

And there\u2019s a hidden opportunity buried within the increased. More inspiration than ever is available at your fingertips.<\/p>\n\n\n\n

Just remember that anything worth doing. Whether it be blogging or mastering any other craft – it\u2019ll take a long-term commitment and some elbow grease.<\/p>\n\n\n\n

Blogging isn\u2019t a game of chance<\/h2>\n\n\n\n

Ryan Biddulph recently reminded me that blogging isn\u2019t a game of chance<\/a>.<\/p>\n\n\n\n

Sure, there\u2019s an artistic component but you can break down everything that successful bloggers do into a scientific process. A process you can repeat.<\/p>\n\n\n\n

Successful bloggers won\u2019t all follow the same strategy. Some will rely on paid ads to build their email list and promote courses off the back of it. Others will rely more on affiliate marketing.<\/p>\n\n\n\n

Whatever approach they take – it can<\/em> be repeated.<\/p>\n\n\n\n

And that\u2019s all it comes down to. A number of strategic steps to be repeated.<\/p>\n\n\n\n

The key is that you need to keep repeating them for a long time.<\/p>\n\n\n\n

Writing content, publishing content, promoting content, creating products, optimizing everything you do, etc.<\/p>\n\n\n\n

Do this all for long enough and you\u2019ll be successful.<\/p>\n\n\n\n

It\u2019s going to take time to win as a blogger<\/h2>\n\n\n\n

One-hit wonders are what everyone wants. But they\u2019re rarely a reality. Sorry but that\u2019s just how it is. We have to put the work in.<\/p>\n\n\n\n

Look at any successful blogger. Chances are they\u2019ve written hundreds if not thousands of blog posts.<\/p>\n\n\n\n

The same goes for all other content creators. YouTubers are a good example. One of the guitar YouTubers I follow has around 800,000 subscribers. It\u2019d be easy to claim he was lucky but he wasn\u2019t.<\/p>\n\n\n\n

He started making videos and never stopped. His success is the accumulation of his efforts over the course of 15+ years where he\u2019s published more than 8,000 videos.<\/p>\n\n\n\n

So, what can we learn from this?<\/p>\n\n\n\n

The most important part is to keep going.<\/strong><\/p>\n\n\n\n

But you\u2019ll need to be able to stay motivated. You need to enjoy blogging.<\/p>\n\n\n\n

This gets a lot easier when you focus less on the numbers and focus more on the content you create as a blogger.<\/p>\n\n\n\n

Building out your blog with useful and insightful content is the priority. When you make that a priority the numbers will start to fall in line.<\/p>\n\n\n\n

Sure, do all of the things that will help you attract an audience and market your content. But those things need to be secondary to your content.<\/p>\n\n\n\n

Understand the why behind every failure<\/h2>\n\n\n\n

I talked about this in my post about why most blogging advice fails<\/a>.<\/p>\n\n\n\n

If you try something and it doesn\u2019t work, you need to understand why.<\/p>\n\n\n\n

It\u2019s worth repeating here because this is one of the biggest mistakes I see.<\/p>\n\n\n\n

When most people implement blogging advice, they\u2019ll try it once and give up almost immediately when they don\u2019t see the results they\u2019d hoped for.<\/p>\n\n\n\n

Don\u2019t do what they do. Approach the problem with logic. Invoke your inner Vulcan.<\/p>\n\n\n\n

When you understand why a thing didn\u2019t work, you learn a lot. Even if it involves external factors you can\u2019t control.<\/p>\n\n\n\n

But most of the time it comes down to the fact you need to do the thing more.<\/p>\n\n\n\n

In the context of blogging, this means publishing more content.<\/p>\n\n\n\n

Never failing but always learning<\/h2>\n\n\n\n

The idea of failure has been twisted and abused by mainstream media.<\/p>\n\n\n\n

Someone makes a mistake and all of a sudden people are up in arms.<\/p>\n\n\n\n

That\u2019s had a dangerous effect on the world.<\/p>\n\n\n\n

It\u2019s given some folks the impression that failure of any kind is not acceptable.<\/p>\n\n\n\n

That\u2019s just wrong. And here\u2019s why:<\/p>\n\n\n\n

What most people see as failure isn\u2019t really failure at all.<\/p>\n\n\n\n

It\u2019s part of the learning process.<\/p>\n\n\n\n

We\u2019re only human. We\u2019re imperfect beings and we make mistakes.<\/p>\n\n\n\n

And not everything will stick. Sometimes you may need to go back to the drawing board.<\/p>\n\n\n\n

But everything we do as a blogger teaches us something new. It\u2019s practice. Trial and error.<\/p>\n\n\n\n

Whenever something didn\u2019t work, figure out why. Embrace logic and invoke your inner Vulcan.<\/p>\n\n\n\n

If our blogging strategy isn\u2019t yielding results, we haven\u2019t failed. We\u2019ve done a thing. Celebrate that and learn from the experience.<\/p>\n\n\n\n

Then keep doing your thing. Keep blogging. Every post you write and video you create will get better.<\/p>\n\n\n\n

Don\u2019t let perfectionism stop you from putting your content out into the world.<\/p>\n\n\n\n

Ignore the critics. Even your inner critic. Their opinions are not valid.<\/p>\n\n\n\n

I say this partly as a reminder to myself. Because I\u2019ve allowed perfectionism and inner critic to get in my way for years. Especially when it comes to creating videos.<\/p>\n\n\n\n

I\u2019m a keen observer. I\u2019ve had the skills to create a YouTube strategy and market videos for years. Heck, I’ve handled content strategy for international brands and grew a marketing agency from the ground up.<\/p>\n\n\n\n

But doing my own videos? Being on camera? That wasn\u2019t my thing.<\/p>\n\n\n\n

At least, I thought it wasn\u2019t.<\/p>\n\n\n\n

Once I got my first proper YouTube video out of the door, it completely changed how I felt about creating my own videos.<\/p>\n\n\n\n

If you\u2019re curious, here\u2019s the first one:<\/p>\n\n\n\n

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